An average person is exposed to approximately 3000 ads a day. In such a competitive environment, targeted advertising algorithms are just simply not enough to stand out from the crowd. Neuroscientists have long known that we make decisions unconsciously in thousandth of a second, only to justify our choice consciously seconds later, creating a sense of "I am in control". Do you have a free will when it comes to buying or is it possible to influence subconscious decision making processes to make you spend (more) money? Does the brain have a buy button?
In this edition, Dr. Peter Walla showed the techniques to better measure decision making, with a particular focus on how to get access to the non-conscious emotion-mind. As a second talk, Jelena Veinovic Stevanovic, who is interested in digital behaviour, talked about how applied neuromarketing can be used to create a successful brand.